Packaging keeps the world organized. Whether it’s a box for your water cooler, a bag for your lawn products or the box that holds your power tools, the things we put things in are important!
So what is product packaging design? Product packaging design refers to the creation of the exterior look of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a bag, a bottle or any kind of container.
It’s a practical tool. But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensory experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy the product or not.