Do you know many companies that can sell their product or service without literature or other supporting materials? It’s tough to do.
Sales literature and brochures help you communicate and strengthen your messages. They’re also known as marketing communications.
The printed word can carry a lot of credibility, so your materials are important tools in your arsenal. They reinforce your brand and can create a lasting impression on your market if done well. Plus a single printed piece can reach multiple decision makers when your primary contact passes it along.
Good sales literature and tools are tightly integrated with your sales process. Rather than inundating a prospect with all of your information at once, break that information into distinct pieces that answer a prospect’s key questions at a specific stage in the process.
As a result, your prospects can quickly absorb what’s most relevant, make decisions more quickly and move to the next stage.
See our full sales literature design gallery.
Packaging keeps the world organized. Whether it’s a box for your water cooler, a bag for your lawn products or the box that holds your power tools, the things we put things in are important!
So what is product packaging design? Product packaging design refers to the creation of the exterior look of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a bag, a bottle or any kind of container.
It’s a practical tool. But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensory experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy the product or not.
Core values must permeate the culture of an organization and must be tangibly lived out. We invite our clients to hold us accountable to our core values.
Each of the unique piece of art featured in this section were created by our team members and are displayed throughout our studio as reminders.
Humor
We can’t go too long without a good chuckle, and we don’t intend to. We find that most people enjoy a breath of fresh air, and that an upbeat and positive environment is very conducive to creativity. We take our work seriously, but have fun doing it.
Ideation
The markets demand a crisp perspective; an inspired strategy; a merging of ideas and innovation. Ideation brings the “blue sky” into view and helps bring it down to earth. It’s what continually sets our approach apart.
Everyone brings their best insights and innovations to the table, and we blend them into even more potent concepts. We apply ideation to everything we do and to how we do everything. Sometimes we even ideate about ideation. We have not yet ideated about ideating about ideation.
Interaction
Whether we are working with clients, dreaming up ideas, creating media, partnering with other organizations, or gathering around the water cooler, we recognize that something extraordinary happens when people are invited to interact. Red Red sustains a culture that encourages people to work together and participate wherever possible.
Listening
We take special care to hear and understand our clients’ needs, ideas, and requirements so that we can offer the appropriate solutions. We appreciate that they value our opinions, so we figure it only right to value theirs.
Passion
We are given opportunities to influence our world in extremely compelling and positive ways. Therefore, we approach our work with little tolerance for mediocrity and the status quo.
Purpose
God is essential, influential, and evident in our lives. We want Him to be pleased with us.
