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Do you know many companies that can sell their product or service without literature or other supporting materials? It’s tough to do.

Sales literature and brochures help you communicate and strengthen your messages. They’re also known as marketing communications.

The printed word can carry a lot of credibility, so your materials are important tools in your arsenal. They reinforce your brand and can create a lasting impression on your market if done well. Plus a single printed piece can reach multiple decision makers when your primary contact passes it along.

Good sales literature and tools are tightly integrated with your sales process. Rather than inundating a prospect with all of your information at once, break that information into distinct pieces that answer a prospect’s key questions at a specific stage in the process.

As a result, your prospects can quickly absorb what’s most relevant, make decisions more quickly and move to the next stage.

The Scotts Company product sales catalogs
Ashland Theological Seminary monthly magazine called “the table”
Mac Tools, toolbox accessory catalog

See our full sales literature design gallery.

Packaging keeps the world organized. Whether it’s a box for your water cooler, a bag for your lawn products or the box that holds your power tools, the things we put things in are important!

So what is product packaging design? Product packaging design refers to the creation of the exterior look of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a bag, a bottle or any kind of container.

It’s a practical tool. But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensory experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy the product or not.

Packaging design done for Mac Tools
Package design and merchandising header done for TurfCare
A good, better, best scenario designed for Oasis Coolers for use at Menards
Packaging clam-card for Scotts Miracle-Gro along with an in-store dangler for promotion
Uncrustables packaging design for the Smucker’s Company